I usually resist marketing ploys, but there is an ad out there that impresses me, not for the product but the young women’s presence. It is for a prominent cell phone carrier. The message it carries puts forth the idea that these young women want to excel at what they do, and that is always a good idea. I cannot quote, but it begins with the idea that Air has no prejudice; it doesn’t care about your age, sex or color. Then it gets better by talking about how their words can be powerful if they are wise, infectious if they are worthy, and can lead an army that will follow. WHAT A THING FOR YOUNG WOMEN TO ASPIRE TO!
Words can be very powerful, especially if they are precise. I pray that is an idea we could regain!
http://phones.verizonwireless.com/ruletheair/#/landing
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